Go Into Business for Yourself
with the Backing of an Iconic Painting Brand
Fresh Coat Painters offers its 150 franchisees (and counting!) one of the most affordable and scalable investment opportunities in the booming residential and commercial painting segment.
Why These Franchisees Bought Into Fresh Coat
Corporate Support From the Fresh Coat Brand
Darren Mungkhalodom, Rochester, NY
What stands out to Darren Mungkhalodom about Fresh Coat is the brand’s best business practices for customer service. Efficient calculations and planning systems streamline estimate and labor efficiencies, which proves to be a game-changer for business owners looking to succeed and expand. Mungkhalodom can move forward and build off of the brand’s efficiencies to better develop as a business owner with future growth opportunities.
It’s All About The Painting Industry
Sarah Ross, Lakeway & Marble Falls, TX
Even in a varying economy, painting is one of the most cost-effective home maintenance practices that homeowners turn toward, whether they are selling a home or maintaining their home’s value. The industry is one that can be considered recession resistant, a plus for business owners such as Sarah Ross. Even through economic flux, Ross’s business has flourished.
Connection With Other Owners
Paul Thompson, Charleston, SC
Finding the support of a franchise and networking within the system was a huge benefit to becoming a franchisee with Fresh Coat for Paul Thompson. Connecting and collaborating with like-minded business owners in the same industry allows for more efficient business ownership, problem solving, and scalable growth without having to do it alone. Colleagues with experience in the industry and the brand itself lend to a collaborative environment of shared experiences and support.
The Resources for Project Management
The difference between other paint industry businesses and Fresh Coat, is the resources available to franchise owners. The passion, enthusiasm and dedication to the best customer service allows for each member of a Fresh Coat team to deliver to clients beyond expectations.
The Support Drives Success
Jennifer Burgh, Monrovia, CA
The support was everything. Fresh Coat supports its franchisees, whether they are new business owners or years into the industry. Proud of the work they do, Jennifer Burgh recommends this business model for anyone considering a new business venture. With a proven track record of existing franchise owners, and an established support system in place, new Fresh Coat owners have a pathway to success in the painting franchise industry.
Why Fresh Coat
Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 170 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand. Entrepreneurs enjoy a low investment opportunity ranging from $53,945 to $76,845, including the $44,900 franchise fee
A Recession- Resistant Offering
Even during market downturns, demand for painting remains strong. Over the past two years, Fresh Coat has proven to be a uniquely pandemic-proof business, especially as homeowners spent more time investing in home services during the lockdown. In fact, the brand grew its systemwide sales by 44% year-over-year, saw six record-breaking sales months and opened 31 new locations in 2021 alone.
A Booming Demand
Home services represent a $506 billion market in the United States. Painting makes up most of these home renovation and decoration projects, with the industry expected to hit a whopping $212 billion by 2026. Whether it’s just a repaint or a full remodel, painters will be part of the process.
As the real estate market continues its meteoric rise, the demand for painting has never been higher across both residential and commercial clients. With Fresh Coat, franchisees get the rare opportunity to invest in not two but three franchises for the price of one — the right to serve both residential and commercial markets, as well as the ability to tap into a robust portfolio of government contracts. Unlike other concepts, there are no extra fees for these services, and the franchisee’s exclusive territory includes all three red-hot markets to maximize their profits.
President, Fresh Coat Painters Franchise
As the President of Fresh Coat, Tara brings over 30 years of executive management and operations experience in franchising, most recently serving as a Vice President in the Comfort Keeper’s senior care brand. Tara also has experience working within global franchise icons such as McDonald’s, as well as in much younger high-growth brands, leading teams in a variety of business models including home improvement and remodeling. This, along with her first-hand experience as a business owner, helps Tara understand the unique challenges and fears new business owners face and has resulted in a passion for helping franchisees push through to success. Today, Tara leverages her background to help lead Fresh Coat on a continued path of growth as it aims to become the largest painting brand in the world.
The Origins of Fresh Coat Painters
The original idea behind Fresh Coat Painters arose when one of the co-founders struggled to find someone reliable to paint his 16-year-old daughter’s bedroom. None of the contracted painters were willing to do projects that small, and it was clear there was a business idea there. After opening the first location in Cincinnati and vetting the business model, the brand officially started franchising in 2005. In the nearly two decades since then, Fresh Coat Painters has grown to become one of the leading national painting companies, largely because the brand brings a level of professionalism, customer service and marketing that is unmatched in the industry.
A White-Glove Customer Experience
Fresh Coat is committed to leading the painting industry by driving platinum-level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer six unique services: interior painting, wallpaper removal, popcorn ceiling removal, exterior painting, cabinet and deck staining, and pressure washing. Our painters provide positive experiences from the initial quote to the final touch-ups.
An Iconic Brand
Fresh Coat is the flagship in the Strategic Franchising Systems’ portfolio of five national brands and benefits from that track record of franchising expertise and success. Most relevant, we’ve mastered the art and science of marketing and staffing home-service brands. As one of the largest and fastest-growing painting companies in the world, Fresh Coat proudly continues this legacy of success, innovation, financial strength, and franchise owner satisfaction.
An Inclusive Business Opportunity
Fresh Coat Painters was born from a radically simple concept: create a professional painting business for everyone, not just people who know how to use a brush. Today, that approachable business model has allowed us to attract a uniquely diverse group of franchisees, including veterans, women and others from underrepresented communities. Franchisees don’t need to be painting experts or focused on reinventing the wheel — we provide the business model, trusted brand name and support so they can be successful with Fresh Coat.
There Is Power Within a Franchise Network
Tara Riley, Brand President
The brand is there to guide business owners along the way, certainly, but there is a value in working alongside other Fresh Coat owners, including brainstorming and conversation at conventions, to learned experiences Fresh Coat owners can share with one another, that you won’t get outside of franchising. Joining a franchise offers major benefits for those considering opening their own businesses.
The Individuals Are What Makes It An Iconic Brand
Leo Harley, Vice President of Sales
The individuals are what make up the brand. Owners that are driven to be decisive, provide leadership, have a strong work ethic and ultimately share the same Fresh Coat vision, are what make up an iconic brand worth being a part of. Those who match these characteristics and find themselves in a position to leverage these qualities into business ownership, are a welcome addition to the Fresh Coat brand.
Investing in Fresh Coat Painters
With minimum overhead and low start-up costs, Fresh Coat is also one of the most affordable painting franchises available.
The Total Investment Required To Start
A Fresh Coat Business Ranges From
$53,850 to $76,750
Including A Franchise Fee Of $44,900.
To see the brand’s full reported financials, please reference the Fresh Coat 2022 Franchise Disclosure Document.
To learn more about financials associated with owning a Fresh Coat, please schedule a call. (855) 682-9446
Certain Fresh Coat Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of
Between January 1, 2021 Through December 31, 2021.
To see the brand’s full reported financials, please reference the Fresh Coat 2022 Franchise Disclosure Document.
To learn more about financials associated with owning a Fresh Coat, please schedule a call. ( (844) 682-9446
Fresh Coat Support
The Fresh Coat team understands that when franchisees win, everyone wins. That is why franchise owners are provided with everything from training, business coaches, digital marketing, PR, estimating/quoting technology, painter-recruitment systems, regional/national conferences, online seminars, peer-to-peer educational programs, national supplier/vendor alliances and more.
The Fresh Coat team is proud to be a marketing company first and a painting company second. The brand’s goal is to drive more leads than franchisees can handle, compelling them to grow their staff and profits over time. Fresh Coat’s dedicated HQ marketing teams drive residential leads and provide access to National Accounts that are already signed, sealed and delivered. The team will also vet commercial projects in a franchisee’s local area to help them bid and win lucrative painting jobs for stores, restaurants, businesses and medical offices.
The Winner’s Circle
Although the costs to start a Fresh Coat franchise are already much lower than competitors, owners can lower their investment further through our Winner’s Circle incentive program, which allows franchisees to earn back their entire franchise fee as they hit different benchmarks with the business.
Each franchisee is assigned a business coach to help them navigate the business. They will answer questions, evaluate strengths and weaknesses, look at KPIs (Key Performance Indicators) and create a strategic plan for the future. Franchisees will also have access to industry experts to help them overcome any and all hurdles along the way.
Proprietary Quoting Software
From day one, Fresh Coat franchise owners have access to the brand’s unique quoting software, which is integrated into every aspect of the Fresh Coat business, including a CRM that seamlessly interacts with the brand’s website. This helps owners bring in profitability right away and satisfy customers in their market.
This Fresh Coat Painters Franchisee is Determined to Become the Brand’s First $3 Million Franchise
Pensacola News Journal: Fresh Coat Painters of Pace Owner Promises Quick Work ‘Done Right’ on Your Home Painting
Fresh Coat Painters Veteran Franchisee Donates $40,000 to Friends of the Troops
This information is not intended as an offer to sell or the solicitation of an offer to buy, a franchise. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin, If you are a resident of or want to location a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements and disclosure requirements in your state. Franchise offerings may be made only through delivery of a Franchise Disclosure Document.