Go Into Business for Yourself
with the Backing of an Iconic Painting Brand
Fresh Coat Painters offers its 150 franchisees (and counting!) one of the most affordable and scalable investment opportunities in the booming residential and commercial painting segment.
Why These Franchisees Bought Into Fresh Coat
Why Fresh Coat
Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 170 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand. Entrepreneurs enjoy a low investment opportunity ranging from $53,945 to $76,845, including the $44,900 franchise fee
A Recession- Resistant Offering
Even during market downturns, demand for painting remains strong. Over the past two years, Fresh Coat has proven to be a uniquely pandemic-proof business, especially as homeowners spent more time investing in home services during the lockdown. In fact, the brand grew its systemwide sales by 44% year-over-year, saw six record-breaking sales months and opened 31 new locations in 2021 alone.
A Booming Demand
Home services represent a $506 billion market in the United States. Painting makes up most of these home renovation and decoration projects, with the industry expected to hit a whopping $212 billion by 2026. Whether it’s just a repaint or a full remodel, painters will be part of the process.
Multiple Verticals
As the real estate market continues its meteoric rise, the demand for painting has never been higher across both residential and commercial clients. With Fresh Coat, franchisees get the rare opportunity to invest in not two but three franchises for the price of one — the right to serve both residential and commercial markets, as well as the ability to tap into a robust portfolio of government contracts. Unlike other concepts, there are no extra fees for these services, and the franchisee’s exclusive territory includes all three red-hot markets to maximize their profits.
Tara Riley
President, Fresh Coat Painters Franchise
As the President of Fresh Coat, Tara brings over 30 years of executive management and operations experience in franchising, most recently serving as a Vice President in the Comfort Keeper’s senior care brand. Tara also has experience working within global franchise icons such as McDonald’s, as well as in much younger high-growth brands, leading teams in a variety of business models including home improvement and remodeling. This, along with her first-hand experience as a business owner, helps Tara understand the unique challenges and fears new business owners face and has resulted in a passion for helping franchisees push through to success. Today, Tara leverages her background to help lead Fresh Coat on a continued path of growth as it aims to become the largest painting brand in the world.
The Origins of Fresh Coat Painters
The original idea behind Fresh Coat Painters arose when one of the co-founders struggled to find someone reliable to paint his 16-year-old daughter’s bedroom. None of the contracted painters were willing to do projects that small, and it was clear there was a business idea there. After opening the first location in Cincinnati and vetting the business model, the brand officially started franchising in 2005. In the nearly two decades since then, Fresh Coat Painters has grown to become one of the leading national painting companies, largely because the brand brings a level of professionalism, customer service and marketing that is unmatched in the industry.
A White-Glove Customer Experience
Fresh Coat is committed to leading the painting industry by driving platinum-level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer six unique services: interior painting, wallpaper removal, popcorn ceiling removal, exterior painting, cabinet and deck staining, and pressure washing. Our painters provide positive experiences from the initial quote to the final touch-ups.
An Iconic Brand
Fresh Coat is the flagship in the Strategic Franchising Systems’ portfolio of five national brands and benefits from that track record of franchising expertise and success. Most relevant, we’ve mastered the art and science of marketing and staffing home-service brands. As one of the largest and fastest-growing painting companies in the world, Fresh Coat proudly continues this legacy of success, innovation, financial strength, and franchise owner satisfaction.
An Inclusive Business Opportunity
Fresh Coat Painters was born from a radically simple concept: create a professional painting business for everyone, not just people who know how to use a brush. Today, that approachable business model has allowed us to attract a uniquely diverse group of franchisees, including veterans, women and others from underrepresented communities. Franchisees don’t need to be painting experts or focused on reinventing the wheel — we provide the business model, trusted brand name and support so they can be successful with Fresh Coat.
Investing in Fresh Coat Painters
With minimum overhead and low start-up costs, Fresh Coat is also one of the most affordable painting franchises available.
The Total Investment Required To Start
A Fresh Coat Business Ranges From
$53,850 to $76,750
Including A Franchise Fee Of $44,900.
To see the brand’s full reported financials, please reference the Fresh Coat 2022 Franchise Disclosure Document.
To learn more about financials associated with owning a Fresh Coat, please schedule a call. (855) 682-9446
Certain Fresh Coat Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of
$632,895
Between January 1, 2021 Through December 31, 2021.
To see the brand’s full reported financials, please reference the Fresh Coat 2022 Franchise Disclosure Document.
To learn more about financials associated with owning a Fresh Coat, please schedule a call. ( (844) 682-9446
Fresh Coat Support
The Fresh Coat team understands that when franchisees win, everyone wins. That is why franchise owners are provided with everything from training, business coaches, digital marketing, PR, estimating/quoting technology, painter-recruitment systems, regional/national conferences, online seminars, peer-to-peer educational programs, national supplier/vendor alliances and more.
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This information is not intended as an offer to sell or the solicitation of an offer to buy, a franchise. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin, If you are a resident of or want to location a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements and disclosure requirements in your state. Franchise offerings may be made only through delivery of a Franchise Disclosure Document.