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Local Veteran Opens Fresh Coat of Mission Viejo

Fresh Coat, which is nationally known for professionalism and quality, will now serve Mission Viejo, Laguna Beach, Ladera Ranch, Rancho Mission Viejo and San Juan Capistrano.

Local Army veteran Paul LaRoque is pleased to announce the launch of his new business, Fresh Coat of Mission Viejo. LaRoque is looking forward to bringing a new level of professionalism and service to the painting industry through the new company.

Fresh Coat offers residential and commercial painting services including interior or exterior painting, wood staining, and other services for nearly every protective coating application. They have a 24/7 receptionist, online scheduling, free detailed quotes, and they only use high-quality materials. Fresh Coat of Mission Viejo serves Mission Viejo, Laguna Beach, Ladera Ranch, Rancho Mission Viejo and San Juan Capistrano.

Prior to opening Fresh Coat, LaRoque graduated from West Point and served in the United States Army. After leaving the military, LaRoque served in multiple management roles in Manufacturing and Operations with companies such as Johnson & Johnson and multiple family-owned businesses. He launched Fresh Coat with the support of his family.

“With my years of experience in both the military and in Fortune 500 management, I was looking for an entrepreneurial opportunity that demanded my attention to detail and commitment to service. That’s when a friend of mine told me about Fresh Coat. This franchise gives me an opportunity to build a successful business with a proven, flexible system. I’m excited about serving the community in a new way through Fresh Coat,” LaRoque said.

As part of Fresh Coat’s commitment to service, they offer a 3-3-3 customer service pledge, so calls will be answered by a live person within three rings, a quote will be delivered within three days (customer schedule permitting) and the job will be started within three weeks. All Fresh Coat employees are specially trained, dependable and background-checked and Fresh Coat of Mission Viejo is bonded and insured.

“I think, what really sets Fresh Coat apart, is our commitment to customer service. Working with a painter – or any contractor – should be a great experience. You should never be waiting on a contractor to show up or trying to decipher a quote on the back of a business card. We have professional painters, a top-notch quoting software and the support of a national franchise system to help us grow,” LaRoque said. “We are completely devoted to our clients and their homes and we want them to want to run to their friends and neighbors and tell them about their fantastic experience with Fresh Coat of Mission Viejo.”

Fresh Coat was founded in 2004 as part of Strategic Franchising Systems. Since 2015, Fresh Coat has been included in the Bond’s Top 100 and named to Entrepreneur Magazine’s Franchise 500 list. Fresh Coat is also part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran.

For more information about Fresh Coat of Mission Viejo, call (949)308-8106, email PLaRoque (at) FreshCoatPainters (dot) com or visit