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Fresh Coat Makes Entrepreneur Magazine’s Franchise 500 List for 2020

There's more energy than usual in the Cincinnati headquarters today. It was just announced that Pet Wants, Fresh Coat Painters and Caring Transitions, 3 brands curated and nurtured by Strategic Franchising Systems have joined elite company in Entrepreneur's List of the Top 500 Franchises for 2020. Steve Kwon, the Senior Vice President of Strategic's Franchising Division is glowing with pride. This isn't his first rodeo. Steve previously headed franchising efforts for several Fortune 500 companies with tremendous success but this accomplishment feels a bit more special.

"I couldn’t be more excited about the fact that we have most of our brands honored in the Entrepreneur Magazine Franchise 500," says Steve. "It is a testament to our tremendous franchise owners and the shared resources of in-house marketing, promotion, accounting and legal departments, tactfully utilized across the entire Strategic Franchising network."

Entrepreneur Top 500 Badge

Strategic Franchising Systems currently owns and manages several distinct low start-up cost brands. Pet Wants delivers its exclusive award-winning fresh pet food, Fresh Coat Painters offers a range of professional painting services and Caring Transitions is the only major national brand to offer comprehensive services for senior relocation. Getting one brand into the Franchise 500 list requires careful planning and flawless execution. Getting 3 brands that are completely different is unprecedented. So how did this happen?

"Unlike almost any other group of franchise businesses, our brands enjoy a truly symbiotic relationship," answers Steve. "Our younger brands remain nimble while capitalizing on the buying power of a national network, as our more established brands continue to benefit from the cutting-edge growth efforts of their younger counterparts... It’s all about equilibrium."

This strategy has paid off big and was Strategic Franchising's secret formula to realizing steady growth in the number of franchise locations across the US this past year. "I like to think of Strategic Franchising as a franchise ecosystem; always growing, and always winning," Steve says. "It’s a privilege to see the balance and coordinated growth continue to pay off across all brands."

When asked how many brands he'll have in next year's Franchise 500 list, Steve confidently says, "Five...You can put that in the bank."

Pet Wants

Pet Wants was founded in Cincinnati in 2010 to bring fresh, natural and conveniently-delivered pet food to pet families with a mission of enhancing the health, vitality and life of pets with high-quality food and honest advice. Pet Wants pet food is personally delivered to homes within weeks of being made, at the height of freshness – it doesn’t sit in warehouses and on store shelves getting stale and losing nutritional value. Pet Wants offers multiple blends of dog and cat food formulas as well as healing salve, calming balm, anti-itch spray, paw wax and more. Since 2015 Pet Wants, with the help of Strategic Franchising Systems and Franchise Funding Group, has expanded into a national presence and grown to nearly 100 locations:

Pet Wants Franchise Logo
Fresh Coat Logo

Fresh Coat Painters

Fresh Coat Painters was born from a radically simple concept: people were desperate for a professional painting business, not just people that knew how to use a brush. Fresh Coat Painters was founded in 2004 as part of Strategic Franchising Systems. Franchisees offer residential and commercial painting services including interior and exterior painting, sealing and staining; pressure washing; popcorn ceiling and wall paper removal and other services for nearly every protective coating application. Fresh Coat has a national product partnership with SherwinWilliams®:

Caring Transitions

Caring Transitions, founded in 2006, is the most trusted and experienced national franchise specializing in senior relocation and transition services. With more than 200 locations throughout the United States all owned and operated by Certified Relocation and Transition Specialists, Caring Transitions provides clients with supportive moves, auctions, rightsizing and transitions. This includes expert advice plus a well-executed transition plan beginning with the initial sorting of personal belongings through packing, unpacking, resettling, selling of items to the final clearing and cleaning of the property:

To learn more about Strategic Franchising Systems and to explore the franchise opportunities across all five brands, including TruBlue Total House Care and The Growth Coach, visit