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Veteran Husband-Wife Team Brings Fresh Coat to San Antonio

After a combined 30 years of service, Leah and Alexander Serrano are pleased to announce the launch of their new painting company – Fresh Coat Painters of Northwest San Antonio.

“Fresh Coat of Northwest San Antonio is special because we are a veteran-owned franchise and, as the owners, we are involved in the entire painting process, from the first quote to the follow up. We also want our community to know that, in addition to our high-quality work, we are committed to being on time and on budget and our painters will always look and act in a professional way. While it seems like those things should all be standard, we are finding that, in this industry in our area, it’s not the experience our community has had in the past. We are looking forward to changing that,” Alexander said.

Alexander served in the Army for over 20 years as a Warrant Officer while Leah, who served in the Army for over 10 years, was a Human Resource Specialist. When they decided to open a business together, they knew they wanted a franchise with a proven system and the support of a strong corporate team. They also wanted to build a company that could build on their close-knit family values and allow them to build a legacy for their children.

Fresh Coat Painters gives us the support we need to bring an industry-leading experience to our clients and to offer things like financing options while running the business that speaks to our own values. We are looking forward to helping people in our area increase the values of their homes without the risks and worry of working with a fly-by-night painting company,” Leah said.

For more information about Fresh Coat of Northwest San Antonio, call 210-947-7373, email or visit