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How Female Painting Business Owners Are Changing a Male-Dominated Field

If you think all painting companies are owned by men, think again. Female entrepreneurs are transforming the residential and commercial painting business by turning to franchising.

The home services sector is booming in the United States, CNBC reported. Forced to spend more time on the home front, Americans tackled home repair projects and invested in improvements that had previously been on the back burner. Many homeowners also needed to remodel their space to accommodate teleworking and remote schooling. A new coat of paint is one of the easiest ways to upgrade space and the industry is set to see the benefits of this growing trend. Revenue in the painting industry is slated to jump 2.4 percent in 2021 as homeowners freshen up their homes to bolster curb appeal.

Reasons Female Franchise Owners Excel

Women can capitalize on home services trends by deciding to franchise. Franchising gives women the opportunity to use their leadership and management skills to start a career in the profitable home services sector, running a business that has a proven track record and plan for success. Low-cost, home-based franchises are providing women with the chance to own their own business and achieve self-sufficiency and financial freedom. Franchising allows women who are strapped for time and have a full slate of responsibilities to hit the ground running with their new venture. At least 29 percent of all franchises are solely woman-owned, and 32 percent of franchises opened in the last 24 months are led by women, according to Franchise Business Review

In addition to brand recognition, franchising offers the necessary support and training, coupled with assistance in financing to help women achieve entrepreneurship. Recognizing the role women play in the franchise community, the International Franchise Association rolled out the Women's Franchise Committee, a network of business professionals dedicated to strengthening the success of women in franchising. The WFC has created a number of programs and resources in order to achieve this goal, ranging from "how-to" guides and conferences to local networking chapters.

“I was working for the same company for 20 years, and I guess it felt like the movie ‘Groundhog Day’ I was really looking for something else I could do with my life. The next chapter, if you will,” said Jennifer Burgh, a Fresh Coat franchise owner in Monrovia, California. “The most rewarding part about being a franchise owner is that it’s my business. I am not making money for somebody else who doesn’t appreciate me. I answer to myself, and I’m proud of the work that we’ve done.”

Painting Business Offers Females Entrepreneurial Future

Traditionally, female franchise owners picked businesses in child services, fitness, education, travel and hospitality,  Franchise Business Review revealed. Yet, as the number of women working in trade jobs steadily increases, females are slowly changing the landscape of franchising. More than 290,000 women in the United States work as electricians, carpenters, laborers, masons, plumbers, painters, sheet metal and ironworkers, and other jobs in trades. And that number is steadily increasing, according to a report from the National Center for Women’s Equity in Apprenticeship and Employment

As female interest in trade jobs increases, women are thinking outside the box when it comes to business ownership and turning to options like painting franchises. Fresh Coat franchise owners typically take charge of day-to-day business operations and leave the painting to the pros. Female Fresh Coat franchise owners excel as project managers, with strong communication skills, and an innate ability to to drive success, they help ensure jobs run smoothly. 

Women understand how the appearance of their home contributes to the health and happiness of a family. In addition, they provide first-class customer service because they patiently listen to the concerns and needs of their customers, rather than pushing their own agenda to save time and money. While character traits are subjective, studies reveal women tend to place a higher appreciation on beauty and excellence than their male counterparts, Psychology Today

Fresh Coat Provides Industry-Leading Opportunity

Fresh Coat is a female-led company. At the helm of Fresh Coat is Tara Riley, a female executive management leader with more than 30 years of experience in franchising. She understands the challenges and fears new female business owners face, and helping them succeed, is her leadership goal.

Tara Riley President of Fresh Coat

In addition to supporting female franchise owners, Fresh Coat offers industry-leading profit margins with multiple revenue streams. Their proven business model offers proprietary software for easy quoting, lead generation, guidance for generating commercial business opportunities,  and support. As an added bonus, the Fresh Coat model is a mobile, home-based business with minimal inventory to manage thanks to the partnership with Sherwin-Williams.

If you are ready to learn more about joining a team of successful female business owners, learn the next steps to becoming a Fresh Coat franchise owner here.