In more than 20 years of franchising, we've talked with thousands of people considering Fresh Coat Painters ownership. And there's one fear that comes up in almost every conversation: I've never hired a trades person. How am I supposed to build a team of painters?
If that question has been sitting in the back of your mind, you're not alone — it's one of the most common concerns for anyone exploring a painting franchise. The good news is that the answer is better than most people expect.
That distinction matters more than it might seem. In a category where inconsistent labor is one of the biggest quality-control challenges, building your team with employees — not a rotating cast of subcontractors — gives you far more control over quality, culture, and customer experience.
Because of that employee-based model, we've spent more than two decades building and refining a painter-recruitment system designed specifically for new owners who've never hired a painter in their life. It's a structured, repeatable process that walks you through where to find candidates, how to screen them, and how to present Fresh Coat as a place skilled painters want to work.
You won't be figuring this out on the fly. Every new owner receives this system as a core part of launch training — so you go into hiring with a playbook, not a guess.
As your team grows and hiring needs change, you'll have an ongoing relationship with a dedicated business coach — someone who's there to help you navigate the next hire, and the one after that.
If hiring is the thing giving you pause about painting franchise ownership, it's worth a conversation.