Ongoing Marketing Support
1. Digital Marketing
2. Public Relations & Media
3. Grassroot Marketing & Marketing Collateral
One of the best parts of owning a franchise to start your own business is the already built brand. But at Fresh Coat, you don’t merely get the benefit of all the national marketing that has preceded your own local business. You will have constant, ongoing support from our Marketing Department – not just in materials, but even more importantly, in knowledge. You won’t waste money buying into campaigns only to learn it produced almost no leads. While every market is slightly different in what might be the most effective, all of our strategies have proven effective time and time again in generating business for our franchisees.
Fresh Coat’s marketing works on multiple fronts to grow the brand and drive leads. On a national level, we have marketing plans and initiatives in place to drive consumers to our online properties and maximize brand equity through third party validations. We are always keeping an eye on trends and new opportunities to bring to the Fresh Coat system. Locally we have proven marketing strategies, tool kits, and collateral for use by owners so they can customize their marketing needs. For new owners, we help them hit the ground running with a proven brand, professional identity and a day-by-day marketing plan as they launch into their market.
- Creation of:
- Google My Business Profile
- Facebook Page
- Google Ads account
- Facebook Ads account
- SmartQuote operations software featuring:
- Marketing automation
- Business Listings Management
- Analytics Dashboard
- Weekly Google My Business post
- SOCi review generation and management tool
- Organic FB post twice weekly (Tue. & Thu.)
More and more, this generation searches for the services they need on the web. People search Google when initiating their own search, and Facebook has become the digital word-of-mouth marketing channel. At Fresh Coat, you will have Digital Marketing Specialist here at corporate working closely with you to generate local Facebook content and PPC campaigns to drive clients to your own Fresh Coat business! We also build you a custom site for your community to find you, not just the brand. No experience is required – we’ll be with you every step of the way. You’ll be able to post about your own promotions, post testimonials from your own customers, and show off examples of your work to your community. We will also teach you how to get customers to recommend you on sites such as Angie’s List and Houzz, ensuring your reputation is properly portrayed across the digital plane. Finally, we’ll help using E-blasts through Constant Contact to help your business stay in the fore-front of people’s minds when they are thinking of who to hire to help them with their home projects.
Public Relations & Media
- PR services for:
- Grand opening
- Fresh Coat Cares
- Awards & recognition
- National Brand Awareness campaign
- National content opportunities
- Queer Eye
- Renovation Impossible
- Consultation on traditional ad channels like TV & Radio
- Market research
As a Fresh Coat Franchisee, all your branded collateral is already done for you, and it aligns with your marketing plans for easy implementation. We don’t just provide brochures, we show you how to use them in effective marketing strategies. You’ll have access to our printing and fulfillment partner to create your own localized print marketing materials, get branded apparel, signage, direct mail, and more. Everything will have your own local contact information. No need to go out and do all this work yourself, it is done for you, branded, and ready to go with a few clicks of a button.
Grass Roots Marketing & Marketing Collateral
- Predesigned print/promo assets (flyers, direct mail, yard signs, etc.)
- $500 starter package of print/promo items
- Free use of an event marketing kit (based on a 10' x 10' booth)
- Up to $1000 annual credit toward a vehicle wrap (paid for by Sherwin-Williams)
- Discount rates on SW paint
- Free commercial leads
- Performance bonus (Winner's Circle)
At Fresh Coat, you will live on your excellent reputation for quality and integrity. Not surprisingly then, your ability to network properly and get the word out is paramount. From your pretraining, to your onboarding week and beyond, we’ll teach you how to generate business from these reliable channels, as well as evaluate their effectiveness and adjust accordingly.