The Fresh Coat Team
From the beginning, we have understood that our skilled employees are what make Fresh Coat different from the competition. Whether it's executive leadership, support for marketing and operations, or our franchise development directors, we make sure every franchisee has people behind them every step of the way.

Lisa Hudson
President, Fresh Coat

Ralph Martin
Co-Founder

Greg Platz
Senior VP of National & Commercial Accounts

Katie Schoessel
VP of Marketing

Jeff Deraway
VP of Franchise Onboarding & Education

Leo Haley
VP of Development

Gary Vogel
Director of Franchise Development

Lindsay Van Tongeren
Director of Business Development – National Accounts

Brian Santos
Director of Education & Business Coach

Sheryl Whetstone
National Accounts Coordinator

Mark Crittenden
Director of Operations

Laura Mueller
National Accounts Project Coordinator

Michael Herrmann
Onboarding Coach

Brittany Bowman
Digital Marketing Manager



James Zeski
Business Coach
Darrell Mobley
Business Coach
Chuck Jennison
Business Coach
