Helping Franchise Buyers Find the
Business of Their Dreams
Strategic Franchising is the premier franchise development company representing over 650 franchisees across its five brands that offer aspiring entrepreneurs the chance to start a business in some of the hottest industries.
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Franchise Owners Who Have Jumped Into Franchising
Why Franchising
Franchising is the safest, shortest path toward fulfilling the dream of business ownership. For those who are ready to take the next step and gain control of their future, the franchising route is one of the most time-honored and reliable paths to successful business ownership. Infrastructure. Support. Brand recognition. Building a business from scratch is risky and takes years to get off the ground. Franchising allows owners to hit the ground running with a business that has already proven viable, often in a matter of months.
The Services Industry
5 Reasons to Become A Franchisee
1. |
Go into business for yourself, not by yourself |
2. |
Leverage the backing of turn-key systems, processes and brand recognition |
3. |
Tap into a network of fellow entrepreneurs and like-minded peers |
4. |
Scale the business at your own pace and set your own rules |
5. |
Feel confident that your success is truly yours |
Why Strategic Franchising Systems
Strategic Franchising Systems has been creating and providing affordable franchise business models to help people achieve their dreams for over 30 years. Many factors have led to the company’s success and the success of its hundreds of franchise owners, and there are also a few signature differentiators that franchisees particularly love.
Affordability
Each of the five concepts under the Strategic Franchising Systems umbrella starts off home-based, which allows owners to keep start-up costs significantly lower than those of competitors. We’ve also worked to keep the ongoing costs of maintaining and running the business down, with minimal staffing requirements, simplified operations and quick ramp-up times.
Unmatched Training and Support
All new franchise owners are prepared and trained with what it takes to be a successful entrepreneur, including access to our “Strategic Start Program” business coaching, recruiting, proven marketing programs and trade secrets for each of the five franchise systems.
That is why Strategic Franchising Systems’ brands require no previous experience.
The Winner’s Circle
Our innovative Winner’s Circle Program is a unique program shared by all Strategic Franchising Systems brands that over time reimburses franchise owners for their entire franchise fee as they achieve certain milestones. Our brands stand behind their owners and successful business models.
Making a Difference in Your Community
We believe creating success isn’t just about making money. It’s about making a difference in your community and doing something that you love every day.
Franchisees can be confident they are investing in a brand that will positively impact the community, whether it be through creating jobs, giving back, service work or partnerships with community organizations.
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Our Brands
Caring Transitions
Not a moving company, and not an estate sales company, Caring Transitions is focused on just that: Transitions. By recreating the home environment for a seamless transition in senior living, the brand fills a specific gap in an otherwise crowded industry. Armed with empathy for the clientele and experience in the unique needs of the projects at hand, franchise owners are a part of a very niche opportunity with the benefits of franchising within Strategic Franchising. Founded in 2006, the brand now celebrates over 250 locations made up of passionate, caring professionals, with start up costs range from $58,912 $82,712. Franchisees have the opportunity to earn back their $44,900 franchise fee through its Winner’s Circle program by hitting a variety of key benchmarks.
TrueBlue
TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed. The brand offers opportunity for business ownership to entrepreneurs looking to service the fast growing senior population and the demand for home services. The brand is a niche segment of a high-demand (and growing) home service industry while providing its owners robust internal support infrastructure. The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400.
Fresh Coat
Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 170 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand. Entrepreneurs enjoy a low investment opportunity ranging from $53,945 to $76,845, including the $44,900 franchise fee
Pet Wants
Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients enhanced with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food and has created the ultimate convenience with free, personal delivery through their 90+ locations across the United States. The total investment estimate to begin operations on a new Pet Wants franchise ranges from $131,500 to $202,000 including a franchise fee of 42,500 that can be earned back in the Winner’s Circle Program.
The Growth Coach
The Growth Coach was founded in 2003 and is the only pure business and sales coaching franchise aimed at driving success while balancing the lives of small business owners, managers, salespeople, self-employed professionals and executives across a wide spectrum of businesses and industries. The Growth Coach specializes in group workshops and individual coaching with the goal of helping clients gain greater focus and leverage to work less, earn more and enjoy more fulfilling lives. The Growth Coach is active in more than 100 markets and growing, with total investment ranging from $42,000 to $63,900, one of the lowest in the executive coaching segment. This also includes a franchise fee of $27,900.
Our Story
By following the system in place, setting goals and engaging with the community, average Americans and first-time business owners can leverage the multi-brand portfolio’s support and proven pathways to achieve their entrepreneurial dreams. Franchise owners can take advantage of opportunities with five unique home-based, low-cost franchise opportunities: Nationally recognized painting franchise Fresh Coat, senior home-relocation and estate sales concept Caring Transitions, business and sales coaching concept The Growth Coach, fast-growing natural pet food and pet grooming brand Pet Wants and the only national provider of total house care, inside and out, for seniors and busy families, TruBlue. Strategic Franchising Systems has been designed to help franchisees win. All they have to do is take the leap and put in the work.
Messages From Our Leadership Team
The Right Team Makes All the Difference
Investment Ranges
All five of our brands allow franchisees to fill a much-needed demand in their
community with the backing of a proven and low-cost business model.
Franchise Opportunity Research

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This information is not intended as an offer to sell or the solicitation of an offer to buy, a franchise. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin, If you are a resident of or want to location a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements and disclosure requirements in your state. Franchise offerings may be made only through delivery of a Franchise Disclosure Document.