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Putting Clients First

Six Services Across Three Markets

As a Fresh Coat franchise, you will grow to sell six different services: interior painting, wallpaper removal, popcorn ceiling removal, exterior painting, cabinet and deck staining, and pressure washing. You will be selling these services to three very different markets: residential, commercial, and government. Each market is screaming for the professionalism of a Fresh Coat franchise, and each will help secure your place financially in different ways.



Residential customers will be your most consistent client base. People rarely want the colors that are on the walls when they move in, and we all have our yearly home projects, whether they be inside or out. Your interactions here will build the foundation for everything else. Build a great reputation, and you’ll have your clients giving you thousands in free advertising to hot leads in addition to what they already paid you.


Commercial opportunities will begin to appear as your reputation for excellence in the residential market makes people want to enlist your company help their own look just as professional! Commercial projects have bigger budgets, often with a “spare no expense” attitude to get whatever they need to impress their clients. Do well here, and reap the huge financial rewards.


Government projects are what business owners would love to do all the time. The government’s biggest concern is getting the job done well and on time. Going over on time or redoing work means spending more money than they originally allocated, and they would much rather spend more money upfront than not meet their budget. Build and keep up your reputation to get these dream jobs!


Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Our painters provide positive experiences from the initial quote to final touch-ups.

Exterior Painting
Painting exteriors is very different than painting interiors, and your customers know it! Even people that want to save a buck by painting their own walls will call the pros before standing on a ladder all day in the hot sun, only to be embarrassed for their neighbors to see it! Do well here, and you might get to repaint inside too…

Interior Painting
Your main service you offer clients. Our proprietary quoting software, EPIC, will allow you to see the cost of materials and labor, the time each part of the job will take, and guarantee you a profit.

Environmentally Friendly Painting
More and more consumers are becoming environmentally conscious, and the paint industry is responding. With our partnerships with Sherwin-Williams and PPG, you will be able to offer clients the newest VOC free paints on the market today, making your customers happy that they employed a company that is using products to keep the planet healthy.

Popcorn Ceiling Removal
People who are not professionals are for obvious reasons very uncomfortable doing an unfamiliar job from in a high place! Show your customers you are there for them in doing the jobs they can’t.

Cabinet and Deck Staining
No job involving color would be complete without staining and protecting the gorgeous appeal of your home’s cabinets and deck. This is an easy addon that adds a ton of value to your projects.

Fence Painting and Staining
What is the first thing people see when they look at your property? The fence – it’s the first impression people get of the owner based on his property. We offer this service to our customers to help their property impress the community.

Wallpaper Removal
Wallpaper…everyone either loves it or hates it. Those that hate it, really hate it. We’ll teach you how to turn this into a great financial opportunity!

Power Washing
Before exteriors are painted or stained, they need to be washed. Why make your customers do it themselves or hire another party? People love it when they can hire one company and just see their vision for their home come to life.