Fresh Coat's VP of Marketing Named a Top Franchise Marketing Leader

When you're evaluating a franchise opportunity, one of the first questions on your mind is probably: Will I get the marketing support I need to actually generate demand and grow?

It's a fair question — and an important one. Marketing is often the biggest unknown for new franchise owners, especially those coming from outside the industry. That's why we're proud to share that Fresh Coat Painters' Vice President of Marketing, Katie Schoessel, was recently recognized by 1851 Franchise as one of the industry's top franchise marketing leaders.

Why Recognition Matters to Franchise Owners

Awards and recognition are nice, but what really matters is what they represent. In this case, it's a signal of the caliber of marketing leadership guiding Fresh Coat's brand — and, by extension, the tools, strategy, and support that flow down to every franchise owner in the system.

The feature highlights Katie's approach to helping owners build strong digital footprints, reactivate past customers, and lean into the "buy local" advantage that makes an independently owned, locally operated painting business more appealing to homeowners than a faceless national competitor. That local positioning, paired with a national brand's resources, is exactly the kind of built-in advantage that makes the franchise model work.

What This Means for Prospective Fresh Coat Owners

For anyone exploring franchise ownership, marketing support is often the deciding factor between brands. At Fresh Coat, that support isn't an afterthought — it's led by an executive whose background spans consumer packaged goods and a genuinely field-focused mindset, meaning strategy is built with real franchise owners in mind, not just corporate benchmarks.

That translates into practical, on-the-ground resources for owners: help establishing a local digital presence, systems for staying in touch with past customers, and messaging that plays up the community-based nature of the business.

Read the Full Feature

Congrats Katie! Check out the full feature article here