From Boardroom to Brush: Ramiro Figueroa’s Fresh Coat Journey

Last month, Morgan Wood from 1851 Franchise interviewed our own Ramiro Figueroa. Ramiro found that the leap from his corporate career to becoming a first-time business owner felt like a natural extension of his life's work—transitioning from financial services to running a Fresh Coat Painters franchise in Texas. Read more to discover how franchising can be a powerful vehicle for reinvention and growth.

A Career That Spanned the Globe

Ramiro's professional path has been incredibly unique. Born in Mexico, he spent years living and working across the U.S., Canada, Europe, and Latin America. With an MBA from the Thunderbird School of Global Management and another master’s degree from the University of Geneva, his career included roles at Lloyds Bank in London, IBM in the U.S., and Mapfre Insurance in Spain. He also ran international expansion projects and worked as a business consultant, helping companies break into global markets.

Yet, after decades of working in international business, Ramiro sought something more personal—an opportunity that would offer stability and growth for his family in the United States while allowing him to leverage his vast business expertise.

Finding the Right Fit in Franchising

Franchising was not a new concept to Ramiro. In 2008, he invested in a business consulting franchise, only to find that the brand did not live up to its promise. That experience taught him a critical lesson: due diligence is key when selecting a franchise.

When he arrived in Houston, he recognized the strong demand for residential and commercial development. That insight led him to explore the painting industry—a sector with consistent demand and high growth potential. After extensive research, he found Fresh Coat Painters. "...Their proven business model, strong marketing strategy, and supportive franchise network made them the ideal choice for his next venture."

Building a Business with Purpose

Now, as the owner of a Fresh Coat Painters franchise in Montgomery County, Texas, Ramiro applies the same discipline, efficiency, and customer-focused approach that defined his corporate career. With 20 years of experience in construction, he understands the intricacies of residential and commercial painting, remodeling, and development. More importantly, he values relationships—whether with clients, employees, or fellow franchisees.

His vision for the business is clear: establish a thriving painting service in Montgomery County and eventually expand into North Houston. But beyond financial success, this business is part of a larger life plan—one that secures his family's future while continuing his passion for entrepreneurship.

Advice for Aspiring Franchise Owners

Ramiro’s journey from the corporate world to franchise ownership offers valuable insights for those considering a similar move. His advice? “Go for it.” Franchising provides a structured methodology and a proven business model, making it an excellent choice for both first-time and experienced entrepreneurs.

His experience underscores the importance of thorough research, aligning with the right brand, and applying discipline and adaptability to business ownership. Whether you're transitioning from a corporate career or looking to diversify your income streams, franchising offers a path to business success with the right planning and execution.

The Entrepreneurial Spirit Lives On

Ramiro Figueroa’s story is one of transformation—proof that a successful corporate career can be the foundation for business ownership. His background in finance, construction, and international business has uniquely positioned him for success in the franchising world, and his Fresh Coat Painters franchise is just the beginning of this new chapter.

For anyone looking to break free from the corporate mold and chart their own course, Ramiro’s journey is an inspiring example of what’s possible with the right franchise, the right mindset, and an unwavering commitment to success.