Why Texas Is One of the Best States to Own a Fresh Coat Franchise

Between 2020 and 2024, more than 2.1 million people moved to Texas.

They came from California, New York, Illinois — chasing lower taxes, lower housing costs, and a business climate that rewards operators rather than punishing them. Many of them bought homes. Many of those homes are already due for paint.

The Population Story

Texas added 563,000 residents in a single year — between July 2023 and July 2024 — the largest numeric population gain of any state in the country, according to the U.S. Census Bureau. Over the full pandemic era, the state gained 2.1 million residents total.

That growth has moderated somewhat in 2025 as national immigration patterns shifted. But the cumulative effect is durable: Texas now has one of the largest and most rapidly formed pools of new homeowners of any state in the country.

New homeowners invest in their properties. They repaint. They update. They personalize spaces that feel like someone else’s. They’re exactly the customer a Fresh Coat franchise owner wants — motivated, willing to spend, and looking for a professional they can trust.

The Housing Story

During the pandemic era, Texas accounted for 16.5% of all new single-family building permits issued nationally — on just 9% of the U.S. population. The state authorized more than 781,000 new single-family permits in five years, a 40.9% increase over the prior five-year period and more permits than were issued during the entire 2000s housing boom.

Construction hasn’t let up. In the first half of 2025 alone, Texas issued 41,586 new residential construction permits — a 4% increase over the same period the prior year. The state continues to lead the country in residential construction volume.

Those homes don’t paint themselves. And the majority of homes built during the pandemic surge are now reaching the age at which owners start thinking seriously about refresh work — interior updates, exterior repaints, color changes, and the kind of whole-home projects that represent a painting franchise’s most valuable jobs.

The demand pipeline is enormous. And it doesn’t go away.

The Business Climate Story

Texas has no state income tax. That’s not a marketing talking point — it’s a material financial difference in what a business owner actually keeps at the end of the year.

Beyond taxes, Texas consistently ranks among the top states for new business formation and ease of operation. The entrepreneurial culture is real: Texas attracts people who want to build something, and that extends to the labor market, the customer base, and the peer community a franchise owner is part of every day.

Fresh Coat is Already in Texas - and Growing

Fresh Coat isn’t starting from scratch in the Lone Star State. There are already franchise owners building successful businesses across Texas — proving the model works here, growing the brand’s reputation, and forming a community that new owners can plug into from day one. You wouldn’t be the first. You’d be part of something already in motion.

A Fresh Coat franchise owner enters with national brand recognition, a proven operational system, dedicated marketing support, and a network of experienced owners behind them. Most Texas homeowners have never had the option of working with a professional painting franchise. That’s an opening — and openings close as territories fill.

Fresh Coat is Already in Texas - and Growing

The population is here. The housing stock is here. The market opportunity is real and still largely unclaimed. If you’ve ever thought about owning a business in Texas — or if the idea has been sitting in the back of your mind — this is the moment worth exploring.